Back on November 5th the Blackhawks unveiled the new Winter Classic jersey, then the next day a story was circulating that the NHL was considering putting ads on jerseys. Today I'm going to discuss those two subjects (better late then never I guess).
Chicago Blackhawks Winter Classic Jersey
When the Washington Capitals unveiled their Winter Classic jersey, the graphics in the stadium used the Blackhawks current logo. That made me go "hmm" maybe the Blackhawks are just going to use their current road jersey (like the Canadiens in the 2011 Heritage Classic), and I thought to myself "I'd be perfectly fine with that". My second thought was they might take an older version of their road sweater and put their current logo on it, which was exactly what they did. The Blackhawks went with a design based off of their
1957-58 road jersey, completely accurate except for the use of their current logo.
I think the jersey is a great choice, I especially like the placement of the secondary logo on the sleeve stripes. I don't like the choice to use their current logo though, although I understand why the Blackhawks would want to use their current logo, and I don't think the logo choice hurts the jersey that much. Overall I think this year's Winter Classic will be a great looking game.
Grade: A-
NHL Jersey Ads
My thoughts on the idea of ads on NHL jerseys can be summed up in a very short sentence, which is "IT'S A TERRIBLE IDEA"!!! The NHL would look like a minor league if their jerseys had ads, and unlike minor league teams they don't need the extra money, the NHL would just be being greedy. I also think jersey ads would hurt jersey sales, I know I would stop buying them. Another way to look at this is that many people have said that hockey is like a religion, building off of that you could say that hockey jerseys are like a sacred religious artifact, and putting ads on jerseys would be sacrilege, it's simple a terrible idea.
That being said it wouldn't be the end of the world, I would still watch the NHL just as much as I do now, I would still run this blog, and I'd still make jersey concepts. Eventually I would get used to the jersey ads, I don't really notice them anymore when I'm watching my second favourite sports league the CFL (although the CFL needs the money a lot more than the NHL, so ads are more acceptable for that league). It would just be very, very disappointing seeing ads on NHL jerseys, especially on timeless classics like the Canadiens red sweater.
Grade (of the idea of ads on NHL jerseys): F-
Have a good day!
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