My Thoughts: New Star Rising

Welcome back to another post on SG-94, the second today (I think this is the first day with two posts on this blog).  Here I'll be talking about the Stars new logos and jerseys.

I'll start off by discussing the new logos that we leaked earlier.  I like the new D-Star logo, it's better than their previous logo, but it's not perfect.  I do like the new colour scheme, the kelly green looks great paired with the black, white and silver.  I don't miss the gold at all (I have made six Stars concepts since I started this blog, and only three included gold).  My biggest complaint about the logo is those little notches where the star connects to the D (the right and bottom portions of the star).  Those just look awkward and poorly rendered in my opinion.  I also don't like how the D is angled more than the star, which you can see if you compare the right side of the D to line created by the bevel on the top portion of the star.  They matched the angle of D to the slope between the top and bottom-left portions of the star instead.  Another minor thing that bugs me is that the outside outline changes colour depending on the background, which is something I think a logo shouldn't have to do.  Overall I'd give this new logo a 8/10.

The new secondary logo isn't nearly as good as the primary.  It doesn't add anything to the identity, it's just the D-Star from the primary logo in a circle with the team's name written around the edge.  Too many NHL team's use these lazy roundels as secondary logos.  It's also a little odd that the D-Star doesn't have the black outline from the primary logo.  I wouldn't give this more than a 6/10.

Photo from Icethetics

We also got a look at another logo which will be on the pants.  I like this logo much better than the roundel logo.  It represents the team's location nicely, and it just looks better than a lazy circle.  Again though, I wish the D-Star part of the logo was surrounded by a black outline like the main logo.  This logo also gets an 8/10.

Photo from stars.nhl.com

And now on to the jerseys.  I'm a big fan of the white jersey, it has a nice look to it, and it doesn't look like any other current hockey team.  The green jersey on the other hand looks too close to the Chicago Blackhawks home jersey in my opinion (which is made worse by the Blackhawks St. Patrick's Day jerseys).  I do really like the fact that the jersey is green, especially the bright shade of kelly green the Stars used, I just wished the jersey was a bit more different than the Blackhawks jersey.  Even if they just moved the hem stripes up, so the hem was green and not white (matching the arm stripes), then it would be different enough for me.  Getting past that though, the rest of the look is nice.  I like the "Stars" and "Dallas" wordmarks in the collars.  Overall this is a huge improvement over the Stars previous jerseys, and I'd rate them an 8/10 overall (home jersey 7/10, road jersey 9/10).

Feel free to leave your own thoughts in the comments.  Also stay tuned for a De-Edge concept tomorrow.