April 29, 2014

Sweden and Montreal Guest Concepts

Team Sweden (Olympic Version), by Alan:
As I promised on Saturday, here are Alan's concepts for team Sweden.  We'll start with the Olympic version, which has that classic Sweden look but is modernized a bit by adding more white.  It also has custom fonts for the names and numbers, as well as a curved hem stripe in the back which add to that slightly modern look.  The most unique part of this concept is the logo, which puts Sweden's famous triple crown logo inside of what looks like a combination of a shield and the top of a crown.  The logo also has the Swedish flag inside the triangle part of the main shield/crown thing.  I love the idea of the logo, I just think this version is a bit to busy.  The sleeve patch is a nice secondary logo and I like its placement on the sleeve stripes, and I also really like the Swedish flag replacing Nike's fake laces.
Grade:  B

Team Sweden (World Champions Version), by Alan:
Alan also sent in this World Champions version which is more or less a simpler take on the Olympic version.  The striping has been simplified by removing white, the numbers are a simpler block font, and the logo uses a simpler version of the crown and is also simplified by removing the flag from the logo.  It's really just a matter of personal preference, but I prefer this simpler version over the previous concept.  I also prefer the blue helmet in this concept over the yellow helmet in the previous concept.
Grade:  A

Montreal Canadiens, by Jared:
We also have a second hand drawn concept by Jared.  He suggests that Montreal brings back their 1919-21 jersey for the 2017-18 season (the NHL's 100th anniversary), and create a matching white version.  I like the idea of using vintage jerseys for the NHL's 100th anniversary, especially if it's just for a handful of games.  While I like the idea, the execution does needs some work.  One of the major issues is that whatever is being used to colour these jerseys doesn't have a sharp enough tip on it.  Take a look at these hand drawn concepts on Icethetics, you can see that the colouring device has a much finer tip which allows smaller details to be drawn much clearer.  I'd recommend using something like pencil crayons with a sharpened tip.  Another execution issue is that the colouring job looks rushed, in a lot of places the colour goes over the lines and other areas aren't fully coloured in which leaves white gaps.  Taking your time while colouring in the jerseys will make the concepts look much better.  My final suggestion is to use a neutral colour (like grey or black) for the outline of the jerseys.
Grade for the idea:  B
Grade for the execution:  F*
*Don't be discouraged by the execution grade.  Everyone has problems with execution when they start making concepts, and if you put in some effort you're execution will get much better.

Have a good day!

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